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MSRAKiss MS Goodbye

MS Research Australia’s mission is to accelerate Australian research by targeting the prevention, better treatment and cure for MS. Feehan Communications mission is to publicise MSRA’s goals to the community at large. For the past 4 years our work with MSRA has been in all areas of communications; from editing the quarterly news report to setting up national interviews and stories across the entire range of media formats- broadcast and print.

Two big stories that come to mind that received much coverage are the launch of the MSRA Brain Bank and a Parliamentary Breakfast in Canberra, to remind politicians of the urgency to increase Australia’s funding for MS Research.

MSRA Executive Director Jeremy Wright, introduced us to MS Australia. We oversaw the national campaign for World MS Day 2010 for both MSRA and MSA. As an extra, we were proud to create the Kiss Goodbye to MS campaign launched for the first time in 2010.

Kiss Goodbye to MS

Kiss Goodbye to MS TVC, created by Feehan Communications and Don't Look Back Productions - Aired on Channel 7, Channel 10 and Foxtel

May 2010 - "Yen Hearts", Yen
For the campaign's pilot year, we were very pleased with the results achieved in obtaining coverage in women's fashion magazines. This is one of a number of placements. Read more...

May 17, 2010 - Channel 10 coverage of the NSW Swifts game
Commentator and netball legend Liz Ellis wore red lipstick and mentionned Kiss Goodbye to MS campaign. The NSW Swifts supported the initiative on game day and spred the word via social media.

May 26, 2010 - Radio National, Life Matters with Richard Aedy click to listen)
Jackie Richards, the wonderful face of Kiss Goodbye to MS 2010, was interviewed on World MS Day alongside Dr Rex Simmons.

May 26, 2010 - MX Sydney
Feehan Communications worked with McEvoy Richards Communications on World MS Day in Sydney, bringing Kiss Goodbye to MS to the streets of the CBD

May 26, 2010 - "Kiss Goodbye to MS", The Age
Terrific coverage for the World MS day and MSRA

Facebook Page
Social media was utilised to its full extent by both Feehan and McEvoy Richards. The twitter feed was ackonwledged by PM Kevin Rudd on World MS Day. The facebook page, at time of this posting has attracted over 4300 fans in Australia and internationally.


MS Research Australia

February 6, 2008 - “Brain bank to boost MS research,” The Australian Read more...

March 8, 2009 - “MS cure a matter of priority,” The Sun Herald Read more...

March 17, 2008 “Former union boss makes MS battle public,” 7.30 report, ABC (click to listen)

Kiss Goodbye to MS - 7.30 report, ABC

MS Research Australia NEXT newsletter (click for PDF)
Every quarter the NEXT newsletter, edited by Feehan Communications, is released and sent to the MS community, their families, doctors and specialists and journalists.

Next - MSRA Newsletter

May 26, 2010 - “MS fears at work incorrect,” SMH
The theme for World MS Day and MS Week 2010 was Employment. Feehan Communications worked on the national campaign for MS Australia and MSRA, with great results across the board.

Get in touch with us if you would like to know about any of the above projects, view our media stories, or if you would like your own project to be presented to the media.

Feehan Communications
Tel: 02 9356 3265 or 0429 772 759 Email norelle@feehanpr.com

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